Privacy Policy

Who We Are

MartechSteps is operated by Mohammad Sabbir Ahsan, a freelance MarTech & Analytics consultant providing services including GTM implementation, GA4 configuration, Meta Conversions API (CAPI), server-side tracking, and marketing analytics advisory.

• Website: martechsteps.com
• LinkedIn: linkedin.com/in/sam-sabbir

What Data We Collect

Information you provide

• Booking form: your name, email address, selected service, date and time of your audit call
• Contact enquiries: any information you share in written communications

Automatically collected

• Usage data via Google Analytics 4 (pages visited, session duration, referral source, device type)
• Tag and event data via Google Tag Manager
• Ad conversion signals if you arrived from a paid campaign (via Meta Pixel / Conversions API)

How We Use Your Data

• To confirm and manage your booking and send a Google Meet link
• To respond to any enquiries you send
• To understand how visitors use this site and improve it
• To measure the effectiveness of marketing campaigns

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

Third-Party Services

The following third-party services may process data when you use this site:

• Google Analytics 4 — anonymised usage analytics
• Google Tag Manager — tag and event management
• Meta Pixel & Conversions API — ad conversion measurement
• Google Meet — video calls for audit sessions
• Hostinger — web hosting (EU-region servers)

Each of these services has its own privacy policy and data processing terms.

Cookies

This site uses cookies primarily for analytics and attribution purposes:

• _ga, _ga_* — Google Analytics session and user identifiers
• _fbp, _fbc — Meta Pixel browser identifiers (if applicable)
• GTM container cookies — used to manage tag firing

You can disable or clear cookies at any time through your browser settings. Disabling analytics cookies will not affect your ability to use the site.

Data Retention

• Booking and enquiry data: retained for up to 12 months
• Google Analytics data: subject to GA4's default retention policy (14 months for user-level data)
• Server logs: retained per Hostinger's standard policy

Your Rights (GDPR)

If you are based in the European Economic Area or the United Kingdom, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing
• Request data portability

To exercise any of these rights, contact us via the contact page.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the site constitutes acceptance of the current version.

Contact

Questions about this privacy policy? Reach us via the contact page or through LinkedIn.