Senior MarTech & Analytics

Your tracking
is broken.

You probably don't know it. Your agency definitely doesn't. But your ROAS does.

Post-iOS 14, browser tracking misses 30–60% of events. Your campaigns are optimizing on incomplete data.

Book a free audit call See the work →
dataLayer · live event stream
6+
Years in tracking & analytics
15+
Tracking systems built from scratch
3x
Avg. ROAS improvement after fix
The two problems

The data in your ad platform
is lying to you.

Problem 01

Your pixel is missing half your conversions.

Browser-based tracking gets blocked by iOS 14, Safari ITP, and ad blockers. The purchases happen. The pixel just doesn't see them. Your campaigns learn from the events that do fire, optimizing for a distorted picture of your customer.

Server-side tracking fixes this →
Problem 02

You already have the data. It's just not connected.

Your CRM has the purchase. Your server has the event. Your checkout has the email. The information exists — it just never makes it to your ad platforms. Without a server-side pipeline and first-party data matching, you're sending a fraction of the signal your platforms need to optimize.

Attribution modeling does this →

Three tracking systems.
Once. Done right.

I don't manage your campaigns. I fix what they measure.

01 Web & App Tracking

The collection layer

GTM container architecture, GA4 implementation, Firebase app tracking, BigQuery integration. Every event captured correctly from every surface.

GTMGA4FirebaseBigQuery
02 Paid Media Tracking

The signal layer

Meta Pixel + CAPI, TikTok Events API, Google Ads enhanced conversions, sGTM. Every platform gets clean, deduped, server-side signals.

Meta CAPITikTok APIsGTMGoogle Ads EC
03 Full MarTech Stack

The intelligence layer

Attribution modeling, data pipelines, CRM integration, dashboards. Raw events turned into decisions — built in BigQuery, visualized in Looker Studio.

BigQueryLooker StudioCleverTap

Same campaigns. Finally, accurate data.

The campaigns don't change. The budget doesn't change. The tracking gets fixed — and suddenly the algorithm has what it needs to actually work.

Book a free audit call
Step 01
Free audit call30 min · no obligation

An honest assessment of your current setup and where the gaps are.

Step 02
Tracking audit
From $500 — applied toward the project

Full diagnostic, written report, prioritized fix list. You keep the report regardless.

Step 03
Implementation
Fixed-price · no surprises

Scoped from the audit. Built in your accounts. Documented for your team.

Built for you, if.

YES.
  • You're running $10k+ per month in paid media and tracking gaps are costing real money
  • You want a setup you own — your server, your data, your implementation
  • You need this done right, not just installed
  • You're a founder, CMO, or marketing lead tired of trusting platform numbers that don't match
  • You want someone who understands both the engineering and the marketing
NO.
  • You want the cheapest option — cheaper options produce cheaper results
  • You want someone to install a pixel and disappear
  • You're looking for ongoing campaign management — that's not what I do
  • You want a quick fix without addressing the underlying architecture
Results

What happens after
the tracking is fixed.

+34%
Purchase events recovered

E-commerce brand (Series B). iOS 14 wiped 40%+ of Meta pixel events. Rebuilt with sGTM + CAPI. Event match quality: 4.2 → 7.8.

Meta CAPIsGTMGA4
22%
Ad spend waste eliminated

FinTech SaaS. Six platforms reporting different numbers. Unified attribution in BigQuery. TikTok's true upper-funnel role revealed for the first time.

BigQueryLooker StudioGA4
3 wks
Zero → full tracking stack

DTC brand scaling to $500k/mo. Built full tracking infrastructure from scratch. Identified 60% TikTok budget waste within 30 days.

GTMGA4Meta CAPI
Read full case studies →
Questions

Questions worth asking.

If you're running paid media on Meta, TikTok, or any platform significantly affected by iOS 14 — almost certainly yes. Browser-only tracking can miss 30–60% of your conversion events. The exact impact depends on your traffic composition, which the audit will quantify precisely.
A focused CAPI + sGTM implementation is typically 2–3 weeks. A full-stack build from scratch is usually 4–8 weeks. The audit defines the scope and I give you a timeline before any work begins.
No. Everything is built and tested in preview/debug mode before going live. When the new tracking goes live, your campaign signals improve gradually as the new data flows through the platform's learning algorithm.
No. I specialize in the infrastructure that campaigns run on. My work makes your existing campaigns better — but you keep your agency or in-house team for the actual media buying.
You do. Your GTM container, your sGTM server, your BigQuery project, your dashboards — everything built in your accounts. I document everything in detail so your team can maintain and extend it. No lock-in.
Yes — most of my clients are international. All work is done remotely with async communication, regular check-ins, and detailed documentation. I adapt to your team's preferred tools and time zone.
Ready?

Your tracking is probably broken.
Let's find out.

30 minutes. No pitch, no deck. Just an honest assessment of your current setup.

Book a free audit call See how it works →