The person companies call when their tracking is on fire.

I started in software engineering, moved into digital marketing, and quickly became the person on every team who understood both sides: the code that collects data and the business questions that data needs to answer.

Over 6+ years I've built tracking systems across agencies and in-house teams — from scrappy startups with no analytics to enterprise products handling millions of events per day. My work sits at the intersection of technical implementation and marketing impact. I don't just fire the tag. I build the system that makes your campaigns actually work.

Working with clients across Europe, North America, and Southeast Asia.